For those who are not aware of Unit Game Engine, here’s a brief description: ”Unity is a cross-platform game engine with a built-in Integrated Development Environment (IDE) by Unity Technologies. It is used to develop video games for web plugins, desktop platforms, consoles and mobile devices.” So basically, Unity is: A game engine, which allows you to […]
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RSS feed for this section4 Steps to Increase Brand Awareness using Mobile Games
Hello! My name is Avantika and I’m a Casual Gamer. Oh My God! So are you? Nice to meet you 🙂 But I hope you know that we are not the ‘chosen ones’. Like us, more than half of the billions of smartphone users fall under the category of Casual Gamers. And the figure will […]
Starting a Mobile Gaming Startup? READ THIS!
Almost every week I speak with someone starting a mobile game development startup. I wanted to do a small post giving them the facts so they have the perspective they need to make an informed decision. Here we go: 1. Mobile gaming is one of the fastest growing industries in the world and that too […]
Things You Need to Know Before You Start Making a Mobile Game
Being the Executive of a mobile game development company, I am frequently buzzed by lot of people with game ideas ranging from as simple as a copy of Flappy Birds to something as detailed as next Clash of Clans. But I always ask them one thing. An idea is just the beginning. Are you motivated […]
GOAL! with KDD Balanty – A Cool New Football Sports Game for Mobiles
Engross yourself in KDD Balanty, a branded sports football game that challenges you to score and save from the penalty spot. The ultimate fun and level of excitement rises with every penalty kick; as you score goals, earn points and climb up the rankings. Brace yourself as you can choose from multiple play modes like QUICK […]
Making Money With Apps Isn’t a Pipe Dream: All You Need is App Analytics
Making a game and advertising it is costly. Let’s be honest. Even from affordable development studios – you’re still spending a wad of cash to turn your idea into reality. This is why it’s so critical to pay close attention to each stage of game development to optimize it for users and their willingness to […]
Top User Acquisition Hacks: Free Indie Guide
“If you build it, they will come.” This promise may have worked for Field of Dreams’ Ray Kinsella beckoning famous ghosts of baseball’s past to a corn field in the middle of Iowa, but with over-crowded app stores and countless copycat apps, it simply does not work as a user acquisition strategy for app startups […]
How To Outsource Mobile App Development: Lessons from an Amateur Appreneur Part 4
Having spent the past few months interacting with a lot of people with potential ideas for mobile app development, I have experienced that the toughest part for getting started is finding the right development team within their budget. This if not done well often means a difference between a steady source of revenue for years […]
Make Money From Free Apps: Effective App Monetization Methods
The ongoing trend of more and more mobile applications going free continues. It is becoming difficult to drive people to download paid apps. Out of nearly 8,000,000 apps available in the Apple App Store alone, only 24% of the revenue is generated through paid apps. Free vs paid apps- Which is better? Free applications are […]
Increase Marketing ROI and Promote Social Good through Branded Games: Free Report
To build awareness and to engage customers, marketers are increasingly using branded mobile games. They can entertain, inform and educate customers through the medium. Unlike other online advertising forms, players are exposed to messaging and brands for times ranging from 3-20 minutes during each playing session. Branded games can be part of a powerful strategy […]