According to Businessweek, iBeacon is the new secret weapon of a retail business. It enhances the location services and is changing the future of mobile marketing, paving the way for a completely new set of mobile apps for businesses based on indoor maps, in-store marketing and precise location information. What is iBeacon? iBeacon is a […]
App marketing has received a major boost through iOS7 as Apple has introduced new features in its latest operating system. Craig Palli, vice president of app marketing platform Fiksu believes that these features in iOS7 could be a boon for small- and medium-scale businesses to promote their apps. According to Apple CEO Tim Cook, the […]
Some companies have come up with a new trick to attract consumer interest by giving away free mobile data in return for watching their mobile ads. Businesses are working with mobile service providers to offer extra data to their customers. By providing viewers with ads and free data, companies directly or indirectly benefit. Curtailed Mobile […]
After the iPhone 5, rumors report Apple will release a cheaper, plastic version.If you don’t have an iPhone because it’s too expensive, you can have one soon. There are rumors that Apple wants to increase its sales in different countries, especially China, the world’s biggest smartphone market. Because smart phones have already saturated the mobile […]
