Since Apple introduced iPad displays in 2011 in all of its Apple Stores to replace clear acrylic cards placed alongside each product, many retailers followed its example. Besides the products these are placed alongside, the iPads display info for others in similar product lines. The iPads can also be used for the following: Displaying selected […]
To build awareness and to engage customers, marketers are increasingly using branded mobile games. They can entertain, inform and educate customers through the medium. Unlike other online advertising forms, players are exposed to messaging and brands for times ranging from 3-20 minutes during each playing session. Branded games can be part of a powerful strategy […]
As an Indie developer, you obviously want to make optimal use of the scarce resources at your command, including the money you spend on mobile advertising. So you can’t afford to make too many mistakes and learn through trial and error. In the years to come, mobile advertising is expected to transform the marketing ecosystem […]
Rose, mother of two and owner of Ideal Weight Management, was finding it difficult to balance managing her time, budget and healthy food for herself and her family. She did not want to make poor choices, like many others do, influenced by the instant-gratification-based and fast-paced culture prevalent in today’s world. But it was something […]
According to research and statistics, 45% of users who download a company’s branded app conduct business with it more often. With more than 100 million smartphone owners in the U.S., unprecedented opportunities exist for businesses through mobile apps. For example, mobile app users are 2.4 times more engaged than mobile web users. With internet access […]
