Siblings Adam and Shaun Lee of Bohemian Guitars, funky and unique oil-can guitar makers, were thinking about a mobile game focussed around their core business, obviously for the purpose of brand promotion, marketing and retail. They realized that mobile apps and games are some of the top ways to steal people’s attention (considering low attention […]
“Nothing travels faster than the speed of light, with the possible exception of bad news, which obeys its own special laws.” -Douglas Adams Today, it seems technology is traveling faster than the speed of light right even though the news surrounding it is usually good. But when you look back, you realize where the developers […]
The iPhone 5S launch brought two new industry buzzwords: Bluetooth LE (Low Energy) M7 Motion Sensors Normal motion sensors make our smartphones smarter, but M7 motion sensors make them intelligent. The M7 motion sensors are a boon to mobile technology and right now, 5S is making the most of it. The motion and distance sensors […]
To each his own, but from the analytical & numbers point of view, Android might just be the answer. Google Play app revenue is higher than App Store app revenue. Brand identity towards Android, especially among young people (18-25) is higher (43%) as compared with iOS. Also, 31% males and 24% females prefer an Android […]
Apple is finally adjusting its algorithm to improve app rankings in the App Store. Boston based Fiksu recently noticed certain changes in the App Store pattern that indicated a possibility that Apple is all ears to developers who have been complaining about black hat practices that make app discovery and quality ranks a challenge. Fiksu […]
Mobile devices have already empowered e-Commerece sales to reach the projections for December 2015: more than 2 years ahead of time. This infographic illustrates the exponentially growing trends of the mobile e-Commerce industry. (more…)
After years and years of cash registers and bar codes, the use of mobile devices at point of sale (POS) is a welcome change. The technology has been adopted quickly and mobile POS (mPOS) solutions are advancing and scaling like few other things in the mobile world. Every leading business, especially retail, is integrating mPOS […]
Startup incubation is a relatively new concept in India, but has been a success in the West for quite a while. Incubators like Y Combinator, TechStars, AngelPad, Excelerate Labs, and 500 StartUps are dedicated to the labs model, encouraging and promoting entrepreneurs in various fields. More popularly known as incubators or accelerators, these companies work […]
(This is a guest post from Parag Jain of Gamifyd. In promoting the studio’s past and upcoming games: Burt Destruction, Air Strike Classic, Candies With Friends and Pac Dot, he and his colleagues have learned a lot about integrating app reviews into a marketing strategy. If you would like to write a guest blog for […]
According to research by Beyond.com, 77% of seekers use mobile job search apps. As the world goes mobile, they are also turning to their 24/7 mobile devices to look for new openings. Apps for job applications have evolved over the last couple of years and more recruiters are expected to adapt to them by the […]
